Who are we?

The 10,000 hours of experience? Yup, we got that, and more!

Philippe Paquin, Co-Founder and Strategy Director

A highly creative mind and analytical thinker, Philippe has over a decade of international business development experience, having successfully matched thousands of North America companies with global partners in innovative sectors for various industries.

A digital native, he has a solid understanding of data analysis and benchmarking, giving him a highly competitive advantage and fluidity in strategic business thinking.

Philippe studied Computer Science at Concordia university, Urban Planning at McGill University, and has over twenty year of digital consultation experience providing world-class user experience.

When he’s not online, watching Casey or chowing down Reddit, Philippe is busy snapping striking event pics.

Yasmin Grothé, Co-Founder and Creative Director

Yasmin has over 20 years of experience in content production and curating in fashion, beauty and lifestyle.

She started her career as a fashion and beauty journalist, later expanding her communications skills into PR and marketing. Since 2010, she is a multiplatform content producer in the professional beauty industry, and fine-tunes digital and social media branding strategies.

Multicultural since birth (with a French Canadian father and Venezuelan mother), Yasmin has a keen understanding of subtle cultural differences that are so essential in effectively branding a product in today’s different markets.

Yasmin has a Bachelor’s degree in Communication Studies from Concordia University and a graduate diploma in Business Administration from the John Molson School of Business, Concordia University.

Oh, and she’s totally addicted to social media, writes haikus just to bring something beautiful into the world, and has been meditating for 15 years.

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